January 19, 2022
Chromatic Joy & Colour Specialist Rachel Lacy
Recently we sat down with Taubmans Colour Category Manager Rachel Lacy to discuss her passion for colour as well as her role in creating new colours each year for Taubmans. Our most recent colour range was created with the help of the Coloursmith tools. Rachel leads us through the process that went into the new 2021-2022 colour range Chromatic Joy – from inspiration and concept to creation.
Rachel, tell us what you love about your colour role.
I love the diversity and range of the work. Colour has a role in every area of our business so as the colour group we get to work with many of the teams, both locally and globally. It’s interesting and challenging work; I love that it can be such a collaborative, noisy and joyful process on some projects and very solitary and contemplative on others.
What inspires you about colour?
Everything; without it we live in shades of grey. I love all aspects of colour: from the history of pigments to how we see colour, from the science of colour to colour’s ability to impact volume in the built environment, to the significance colour has on our wellbeing.
It is an easy subject to engage in and the more you learn, the more fascinating it becomes. It’s never something you master. There is always so much to learn because colour impacts every aspect of our lives.
New colours are made every day and sometimes new colours are invented, whole new technologies like Ventra Black (The darkest substance known that absorbs 99.965% of visible light) and structural colour (Mechanisms which are themselves colourless that reflect an array of long-lasting colours.)
How did Chromatic Joy come about?
We started out this year with an entirely different colour collection in mind. We looked to international colour and design trends, looked at local trends and started to build the palette and narrative for 2021/22.
COVID 19 changed and continues to change everything. We stopped and took the time to think about the most helpful thing we could do as a paint company in these most challenging of times. What could we do that would bring about change, a change to our built environment that impacts our wellbeing in such an easy way?
Painting is the most cost-effective way to change a space; Chromatic Joy is a way to bring attention to colour, to remind us that we can be joyful and light, that not every design decision has to be agonised over. The pandemic showed us how quickly things can change. Chromatic Joy is about giving inspiration and a palette to just do it: just get painting and enjoy yourself.
What goes into selecting names for the Chromatic Joy colours?
The colours are named from the Derek Mahon poem ‘Everything is Going to be All Right’. Mahon died in October 2020, and this poem came to represent the pandemic in Ireland and because, in the end, everything is going to be alright, isn’t it?
What influences go into selecting a Chromatic Joy colour?
The New London Fabulous, a term coined by Adam Nathaniel Furman, provided the inspiration for Chromatic Joy. This movement really is about the joy of colour and how it impacts space.
How did you create the Chromatic Joy range?
The Chromatic Joy colours were made with the Coloursmith tools using the camera option to pick colours from photos; images from the Memphis Milano Group featured heavily. The Coloursmith colour reader was used to scan the many fan decks and colour cards that I have collected worldwide over the last 30 years. We dialled down the brightness a little to counter our strong southern light, but the colours work well together.
What problem do you feel Chromatic Joy range solves for DIYers?
The Chromatic Joy colours are quite pale and gentle. They are represented in a slightly mad way to attract attention, but it is a very useable palette. The intention for the DIYer was that they can select any of the paler colours, and they will go together; there is no wrong combination in the lighter shades.
What problem do you feel Chromatic Joy range Coloursmith solves for designers?
For the more experienced designer, the option is to combine the bright stronger colours to create a more dramatic colour scheme.
I hope that whoever looks at Chromatic Joy finds some exciting place to explore on the website or spends some time looking at any of the designers featured. Sometimes just learning something new is reward enough.
If you are looking to start a new colour project and are thinking about using the colours from the Chromatic Joy range, simply click on a Chromatic Joy colour to order a test pot or generate a QR code to take in store. Alternatively, if you feel inspired to create your own colour range like Rachel and her team, upload your own images and adjust colours via the Coloursmith app or website and have a test pot delivered to your door.